
Equity Coalition, LLC headquartered in San Francisco, California, specializes in structured real estate finance providing private equity and mortgage loans to facilitate Real Estate acquisitions and investments nationwide. We control the most comprehensive private money network in the nation and have partnered with some of the most highly capitalized real estate investors remaining within the United States.
We also offer simple 1st deeds of trust to our investors who want to be lenders and also joint venture partners to our borrowers. Since our primary focus is financing distressed real estate transactions, we can provide capital for acquisitions, rehabilitation, and refinances through a coalition of partners of off-label banks, private investors, hedge funds, and real estate private equity groups who understand the unique nature of today's markets.
Borrowers
Borrowers: Hot off the presses: Review our new bulk fix and flip equity line program. If you are in a hurry, complete this short submission form. If you are looking for a real estate loan, please review our loan programs for more information. Here you can familiarize yourself with our bridge loans, credit facilities, mezzanine debt, and residential real estate loan products. NOTE: We will not consider any loans under $250,000. We also offer unsecured business lines of credit up to $100,000. Note: Due to the complexity of direct equity and working capital requests, please contact us directly to discuss a real estate equity project that requires both a loan and a direct equity investment. We only arrange equity capital on a retainer basis in combination with a success fee. Our success fee is net of the retainer after your project is funded.
Investors
We offer investors high return direct equity positions in residential investment property in CA only. Many of our borrowers are the top buyers of foreclosures, reos, and trustee sales. We have identified the best operators and are giving you the ability to partner with them. Take a look at our available note section for more information.
Deeds of Trust
Equity Coalition, LLC is committed to the successful performance of our affiliated real estate investment funds and loan portfolios. To learn how to earn 8-10% principal-protected returns in our Deeds of Trust Program through investing in first position private mortgages, click here. (this is link to Trust Deed Investments Page) If you already are a seasoned investor, please consider signing up for our newsletter at the top of the page and you will receive new opportunities each week.
What’s New…
Top Reasons Borrowers Don’t Qualify for Hard Money Real Estate Loans
I receive calls everyday from Real Estate investors wanting to borrow private money (hard money) through my company and more often than not, I have to tell them no. Inexperienced borrowers often make the same mistakes so let’s review. 1) No down payment or too small of a down payment. Private lenders require a minimum… Read More
How do I become a lender with Trust Deeds?
How do I invest in deeds of trust? One of the best investments you can make is in a trust deed. Simply put, you become the bank for someone looking to put a loan on real estate. Yields to you can range from 7-15% annually and you can even use money gathering dust in your… Read More
Hard Money-What is it and how to get it
Hard Money is a term for a loan product offered by private companies instead of the banks. It is also referred to as Private money, Private lending, and Bridge money. Usually the capital comes from private investors that live locally to where the loans are being made. Although the loan process is similar to a… Read More
FEE STRUCTURES
Getting paid to raise money is great, but the fee structures can become very complicated. I am going to lay out the basics here. Salary-Although its rare to just be paid a salary to raise money, it is simple. Salary Plus Commission- One can be paid a straight salary, or a draw against commissions. If… Read More
Self Directed Ira’s
There are a million posts about self directed IRA’s already online. Most people by now already know what a self directed Ira is, but if you don’t, here is a simple definition. A self directed Ira is by definition an Ira account where you can make investments in non-publicly traded investment vehicles. Instead of being… Read More

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